Adding your logo to a video serves two purposes at once: it marks the content as yours so viewers know where it came from, and it deters casual reposting without credit. Unlike text watermarks, a logo watermark carries your brand identity — the visual recognition that builds over time as your content circulates. VideoToolShack's free Add Watermark tool handles image watermarks (PNG logos with transparency) directly in your browser, with no uploads required.
Step 1: Prepare Your Logo as a PNG with Transparency
For a logo watermark to look professional — sitting cleanly over any video background rather than inside a white rectangle — your logo file needs a transparent background. The correct format is PNG with alpha channel (not JPG, which can't store transparency).
- If you have a PNG logo already, check it: open it in an image viewer and confirm the background is transparent (shows as a checkerboard pattern in most apps), not white.
- If your logo has a white background, you'll need to remove the background first — ImageToolShack has a free background remover tool that handles this.
- SVG logos can usually be exported as transparent PNG from any design tool (Figma, Canva, Adobe XD).
Step 2: Add the Watermark to Your Video
Go to videotoolshack.com/tools/add-watermark.php. Nothing installs, nothing uploads.
Drop or select your video file. MP4, MOV, WebM and most common formats work. Trim the video to final length first — watermarking is always the last step before distribution.
Select your transparent PNG logo file. The preview shows how it will appear over your video so you can check the transparency is working correctly before processing.
Choose a corner position (top-left, top-right, bottom-left, bottom-right) or center. Set opacity — 60–80% is typical for a visible but non-intrusive watermark. Preview the result before processing.
Click Add Watermark. Processing runs locally in your browser. When complete, download your watermarked video — same quality as the source, logo burned in permanently.
Choosing the Right Position
Corner placement is the broadcast standard for a reason: it keeps the watermark out of the main subject area in most videos. The choice of which corner depends on your video content:
- Top-right — the most common position; naturally draws the eye last after viewing the content
- Bottom-right — good default but may be covered by platform UI overlays on social media (Instagram, TikTok)
- Top-left — works well when the main subject is right-of-frame (e.g., a presenter standing left)
- Bottom-left — less common; useful for talking head videos where the speaker's face is usually right-of-center
Workflow Order: Watermark Always Last
This is the most important rule for watermarking: add the watermark as the final step before distribution. The workflow should be:
- Trim → Compress → Add subtitles → Add watermark → Distribute
If you watermark first and then trim or compress, the watermark is already burned in when those operations run — which means if you reprocess the video for a different platform, the watermark appears twice, or the re-encode degrades it. Always watermark last.