The Add Watermark tool burns a text label or image logo permanently into any video — directly in your browser with no uploads. It’s the final step in the video production workflow before distribution, and this walkthrough covers every option so you get a clean, professional result.
Text Watermark vs. Image (Logo) Watermark
The Add Watermark tool supports two types:
- Text watermark — a typed string (your name, website URL, copyright notice) rendered in a chosen font and colour directly over the video. Good for quick branding without needing a logo file.
- Image watermark — a PNG logo file with a transparent background overlaid on the video. More professional, more visually recognisable, better for brand consistency.
For serious brand use, the image watermark with a transparent PNG is the right choice. See the logo watermark guide for how to prepare your PNG correctly.
Step-by-Step: Adding a Watermark
Go to videotoolshack.com/tools/add-watermark.php. No sign-in, no uploads, everything in your browser.
Drop or select your video. Ensure it’s in its final state — trimmed, compressed, captioned. Watermarking is always the last step.
For text: type your watermark text and choose font settings. For image: upload your transparent PNG logo file. The preview shows how the watermark will appear over your video.
Choose a corner position (top-right is the standard) or enter custom coordinates. Set opacity — 60–80% is the recommended range for a visible but non-intrusive watermark.
Click Add Watermark. Processing runs locally. The watermark is rendered permanently into the video pixels. Download your branded video.
Positioning Guide
| Position | Best For | Avoid When |
|---|---|---|
| Top-right | Standard broadcast position; works for most content | Subject or key action is in the top-right of frame |
| Top-left | When subject is right-of-frame (presenter standing left) | News-style lower-third content is top-left |
| Bottom-right | Traditional broadcast corner | Social media (platform UI covers bottom corners) |
| Bottom-left | Talking head with subject right-of-centre | Social media (same UI overlay issue) |